Our Story
Expansioneers was founded on the belief that successful expansion requires more than ambition — it requires structure, local insight and operational leadership.
We both spent years in international management and strategy consulting before building our own consumer brands in e-commerce, with a strong focus on Amazon and cross-border expansion. This combination of strategic thinking and hands-on operational experience shapes how we work today.
Having known each other since university, we built Expansioneers to support brands in expanding into Europe — particularly Germany — with clarity, structure and local execution. With one of us based in Germany and the other in Denmark, we represent the kind of cross-border perspective that international expansion requires.
We understand both the strategic challenges and the operational realities of entering new markets — because we have experienced them ourselves.
The Team
Simon Bugla
Co-Founder
Simon Bugla is based in Denmark and has over 10 years of experience in consulting, including work with one of the world’s largest global consulting firms. His focus has been on e-commerce and scaling projects. In addition, he has successfully built and scaled his own e-commerce brand with multiple products on Amazon.
Johannes Weber
Co-Founder
Johannes Weber is based in Germany and also brings more than 10 years of consulting experience, including projects with one of the leading global consulting firms. He specializes in e-commerce and growth strategies and has built and scaled several successful Amazon brands with multiple products.
